25 April 2019, CLARK, PAMPANGA— In a race against time following the magnitude 6.1 earthquake that hit parts of Central Luzon last Monday, April 22, the Philippine private sector—led by Philippine Disaster Resilience Foundation (PDRF) and its member companies—immediately extended help to save survivors buried alive under the rubble of the collapsed Chuzon Supermarket in Porac, Pampanga.

PDRF member company Meralco provided generator sets, floodlights, and heavy equipment to assist in the search and rescue operation that commenced after the collapse, while Makati Development Corporation deployed one rescue team aside from providing generator sets and floodlights.

Member companies Philex Mining Corporation and Energy Development Corporation (through Wilderness Search and Rescue Philippines) also helped quicken the pace of the rescue operation. Furthermore, Clark Water and Pepsi-Cola Products Philippines distributed drinking water for rescue teams and affected communities, and Alagang Kapatid Foundation, Jollibee Foods Corporation, and McDonald’s Philippines delivered food packs for rescuers.

“I want to acknowledge those who have already sending help, and we are very grateful to them for their support. I’m grateful that everybody is doing everything to save lives, help the injured and restore normalcy as soon as possible,” stated House Speaker Gloria Macapagal-Arroyo, commending these efforts.

“We are proud to be part of a group of businesses that do not hesitate to lend a helping hand to help communities and families bounce back after a disaster. We are glad to have helped save lives during this time of crisis,” said PDRF President Butch Meily.

“Disaster preparedness and prevention are extremely important in saving lives. PDRF’s ability to respond quickly on April 22 to help mount a search-and-rescue operation was instrumental in saving lives. We are extremely grateful to the many companies who responded to calls for assistance and collaborated with government agencies and LGUs,” added PDRF Chief Resilience Officer Guillermo Luz.

To augment disaster response efforts, the Clark-based PDRF Emergency Operations Center (EOC), led by Operations Center Director Ninoy Castro, raised its Alert Level to Red, activating its eight member company clusters: Food and Non-Food; Water & Sanitation; Power, Fuel, & Energy; Finance & Insurance; Search & Rescue / Medical; Logistics; Information, Communications, & Technology; and Infrastructure.

As of April 24, the private sector has deployed the following resources:

The PDRF EOC continues to monitor and coordinate private sector response and early recovery efforts for affected communities in Central Luzon and Eastern Visayas, which also suffered damages due to a magnitude 6.5 earthquake that hit Eastern Samar less than a day after the magnitude 6.1 earthquake incident.